Focus Groups or Field Research? Eye Tracking or Un-Moderated Usability Testing? High Fidelity Prototypes or Rapid Iterative Testing? These were the usability testing methods panelists defended and critiqued during a session of choice: UX Smackdown: Usability Testing Techniques in the Ring. Unfortunately for me, no one came flying down through the rafters with a luchador mask and a folding chair. Small consolation: they gave us noisemakers.
Here’s a great shot of a fantastic presentation from our very own @kevinhartman. Did you get a chance to see it? No? That’s okay because you can check out his slides here.
Don’t freak out, but David Womack just encouraged me to complicate products and brands. But, before you jump out a window, he wants us to complicate emotionally through stories.
Yes we can connect to other rope, and we can navigate to places, but we spend 80% of our time indoors, and theres few ways to navigate inside these spaces
Each of the last few years I’ve tried different workarounds for what will be another SXSW fraught with the perils of keeping devices charged, and connected.
Last year, SXSW proved once and for all that the Sprint Overdrive wasn’t going to be a consistent answer to getting a solid internet connection.
Today, we got a few Verizon MiFi hotspots. Unboxed with all the promise of 4G LTE, here in chicago, it’s flakier than Tony the Tiger. Without the resounding greatness. More just the signal washing in and out like waves on an eroded beach of connectedness.
But enough of the mixed metaphors… onto the ultimate test: the convention center tomorrow.
We’re just a few days away from South By Southwest! Are you ready?
My answer? No. But, I have a game plan.
Draftfcb Chicago’s Mobile Platform Manager, Chris Cicmanec (@ccicmanec), sat down with @mjulius4 and discussed his SXSW experience.
Were you there too? Let us know what you think! Tweet at @dfcbfirestarter or comment on this post at fire-starters.tumblr.com
As you may recall, the Singularity Theory was a topic at SXSW I was very interested in hearing others discuss. The theory refers to a point in time in our near future where technological progress will become so rapid (exponential) that it makes the future after this point qualitatively different and harder to predict. Furthermore, Ray Kurzweil adds more detail to this definition by claiming that post-singularity innovation will rely upon smarter-than-human (enhanced by machines) minds.
Pretty wild (and controversial) stuff, huh? Talk about the intersection of people and technology!
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