Coke + Intel: Beginning the Internet of Vending Things?
At this week’s Intel Developer Forum, a new Coke machine was unveiled: this time with Intel’s top-of-the-line i7 processor inside. Usually the domain of hardcore gamers and video editors, the i7 chip in a Coke machine powers a webcam and computer screen that will allow people to post their picture and their drink to social networks.
As we’ve seen overall, brands are not characters in the social stories of people’s lives and relationships, but rather the setting.
