Why Every Friday Should Be A #FriskyFriday
The Next Web just released a case study from Playboy on the success of its weekly Twitter campaign, #FriskyFriday. Every Friday on Twitter, Playboy asks its female followers and former playmates to share photos of themselves using the #FriskyFriday hashtag and then chooses a winner at the end of the day. The Playboy account re-Tweets select images throughout the day, helping lead to more than 50k @mentions and 350k clicks on Tweeted links for the brand on Fridays.
What does this mean for your brand?
Hosting a consistent activation on Twitter is a great way to create enthusiasm for your brand and bring your followers back to your page to engage. Brands should consider what topics are relevant to the industries they operate in that they could create campaigns around. Fun, kitschy hashtags that play on typical emotions or behaviors that people are already feeling/doing usually have the greatest viral power. Do a search to see what people are saying or doing to help you get started. Rewarding your followers is another great way to drive participation.