Can we stop calling it multi-tasking?
If we are truly in-tune with behavior and technology, we’ve got to move past describing how people interact with technology as Multi-tasking.
Multi-tasking these days feels like a hold-over from a time when interacting with two or three appliances felt like a lot for people to manage cognitively, physically. But these days, people don’t think about watching TV and using their smartphone to chat with friends as separate technologies being multi-tasked. It’s just watching TV.
With that being said, how does the story we see on TV play out across other platforms? What are the natural behaviors/tendencies we want to accentuate or utilize at each stage of the story? It’s clear that, now more than ever, we need to ask ourselves questions like these in order to make the most of our interactions with an audience.