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Another App or Future Necessity?

Have you ever lost your car keys and had your friend be “that guy” who says, “Why don’t you call it to see if you can find it?” Obviously they are poking fun at the fact had you lost your cell phone you could easily locate it by calling it to set the ringer off.

This got me thinking, why haven’t they created a chip in car keys that can be located by a smartphones GPS. This could save many from ever losing their keys again.

Then I took too Google, wondering, “Is there an app for that?”:

UX Smackdown: Usability Testing Techniques in the Ring

Focus Groups or Field Research? Eye Tracking or Un-Moderated Usability Testing? High Fidelity Prototypes or Rapid Iterative Testing? These were the usability testing methods panelists defended and critiqued during a session of choice: UX Smackdown: Usability Testing Techniques in the Ring. Unfortunately for me, no one came flying down through the rafters with a luchador mask and a folding chair. Small consolation: they gave us noisemakers.

- #firestarter
- #sxsw
- #UX
- #Smackdown
- #Charts
1 year ago
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@kevinhartman presents: What the London Riots Taught Us About Social Media

Here’s a great shot of a fantastic presentation from our very own @kevinhartman. Did you get a chance to see it? No? That’s okay because you can check out his slides here.

Does your Product Have a Plot?

Don’t freak out, but David Womack just encouraged me to complicate products and brands. But, before you jump out a window, he wants us to complicate emotionally through stories.

The Complexity Curve: How to Design for Simplicity

This presentation was great for a few reasons:

1. David M. Hogue, was a Ph.D. Yeah, there are a lot of intelligent people here. But, very few can claim Ph.D. discipline in their thought process.

2. The core of the presentation revolved around one of my favorite subjects: critical thinking. A process that is sometimes forgotten as we try to meet deadlines, deal with difficult individuals, or any other obstacles associated with a project.

3. Because of the critical thinking that went into the presentation. It made me think about complexity in a completely different way.

What’s Your Game Plan for SXSW?

We’re just a few days away from South By Southwest! Are you ready?

My answer? No. But, I have a game plan.

- #firestarter
- #game plan
- #lists
- #sxswi
- #sxsw
1 year ago
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Draftfcb Chicago’s Mobile Platform Manager, Chris Cicmanec (@ccicmanec), sat down with @mjulius4 and discussed his SXSW experience.

Were you there too? Let us know what you think! Tweet at @dfcbfirestarter or comment on this post at fire-starters.tumblr.com

A very inventive solution to create “e-whiteboard” functionality normally reserved for expensive, permanent devices as a flexible, cost-effective series of technology interacting with each other. Here’s how it works:

A mobile app taps into your phone’s camera to monitor a projected screen (or any screen, I’d assume)..the app then looks for the light bursts from an LED flashlight, which becomes the “pen”..the app then connects to a local machine to save the whiteboard contents.

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← Newer • Older →

Another App or Future Necessity?

UX Smackdown: Usability Testing Techniques in the Ring

@kevinhartman presents: What the London Riots Taught Us About Social Media

Does your Product Have a Plot?

The Complexity Curve: How to Design for Simplicity

What’s Your Game Plan for SXSW?

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