Why it’s Smart To Compete Out Of Your League
This week we hear from Draftfcb New York’s, Carly Kouba. Carly is leading up the Institute of Decision Making in New York and she gives us an overview of why brands like KFC and DiGiorno take on competitors that are way out of their league.
Many thanks go out to John Kenny for continuing this fantastic series of videos on how to market to all of us crazy people.
